Saturday, 14 March 2009

Jagdamba.......

Just how much one could be serious about his business? Well, the question is thought over, analysed and discussed by many management experts all over the world. When I studied management, this question was very much there and we too deliberated on that. Over the years, I found simple answer to that. One has to just "love" his business or job. This single word "love", according to me, covers all aspect of diligence, foresight and planning of business activity. Above all, it covers devotion. I came across many articles, where it is said that if you love your job, you never think you "work". The work becomes your life and you follow it with full devotion.

Yesterday, being Friday evening, I was out as usual on my scooter. Mostly I go in the old city to roam around. (old city means the walled city of Auranzeb's time which was enclosed with huge, tall and long wall having 52 gates i.e. darwjhaas.) 

While coming back I stopped at the good old dairy which was favorite of my mother. She trusted only that dairy for all her needs of curd and khoya. Mostly she used to make that at home but in case of need, she would accept it only from that dairy. One unique aspect of that dairy is that it also sell fresh cream. Yes, cream. One hardly finds fresh cream for sale in any diary outlet. I was studying in Mumbai then. But whenever I came down to Aurangabad for vacation or for short trip of 2-3 days, it was mandatory to visit there and get some khoya just to eat as it is. Since last about 40 years the dairy is same. No change in furniture at all except addition of one deep fridge.

So what about that? Yes, in that dairy, you will find on the front wall, as usual a line of photo frames of various deities, which is common in any old fashioned shop in Maharashtra but along with those frames, there are number of photo frames of buffaloes! Full size photos of buffaloes! Just see how much he "love" his business!

2 comments:

  1. Nice work frn! The love for work is what u say .... Mere mann ki baat.

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  2. i hope that this dairy continues to exist for time immemorial... we are losing such cornerstones of our memory

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